News

So you’re thinking that a sweet shop is going to be a great business to start up especially with confectionery currently being a hugely popular retail commodity that is continually growing year on year and you have gone as far as investing in your unit/shop, mobile sweet shop, or wedding/event sweet cart hire. To take your business forward, what should you be considering?

It will come as no surprise to anyone that Cadbury Dairy Milk is the UK’s best selling chocolate bar year after year. This hunk of chocolatey goodness, which has graced our shelves since June 1905, quickly established itself as the nation’s favourite chocolate, and stayed that way ever since. But just why was this delicious sweet invented and how is made today?

Once dismissed as a passing fad, veganism has hit its stride in 2020. This plant based diet has been growing in popularity in recent years and as such, vegan foods have fast become mainstream. So what vegan sweets do Appleton Sweets retail?

Established in 1945, Appleton Sweets has been wholesaling sweets for over 75 years. Along the way we’ve learned a thing or two about what our discerning customers want and what it takes to deliver the best possible customer experience so that you in turn can provide your customers with the latest and best sweets available. Read on to discover the hottest sweets for Autumn 2022.

Was the tradition started by one person thinking “I know, let’s dress the kids up and go and frighten the neighbours into giving them sweets”? Probably not. In fact the tradition has its roots in long forgotten times. 

Having enjoyed a bumper summer of sweet treats such as the cooling refreshing Slush drinks and the popular Rock Candy confectionery, we begin to look at stocking our sweet shelves with the sweets and confectionery that we love during the different events throughout the autumn and winter season.

Ah the season of the witch is about to begin, and in these spooktacular times, what Halloween sweets should you look to retail in your shop?

Or if you’re curious how you’re going to see the same seasonal sales growth while the pandemic rolls on, then you need to switch up your sales tactics with these 8 easy tricks to get shoppers to buy more sweets.