Are you prepared for Easter?
With Easter Sunday around the corner, chocolate of all shapes and sizes will be flying off the shelves ready for the Easter celebrations with Easter eggs and chocolate bunnies and all sorts of chocolate bars and individual chocolates being the traditional Easter confectionery.
But did you know that in past times eating eggs was not allowed during the week leading up to Easter? The eggs that were laid during the days leading up to Easter were collected but then decorated ready to give to children as gifts for Easter. The innovative Victorians then introduced the ‘cardboard’ egg covered in a satin material and filled with gifts for Easter. Today we have the choice of so many types of chocolate eggs and modern day chocolate eggs have actually been around since the famous Cadbury chocolate producer developed the first mass production eggs in 1875, although the eggs would not have been the tasty, smooth chocolate we know and enjoy today but quite bitter and hard and definitely not milk chocolate.
So what about the Easter Bunny? The concept of the Easter Bunny is really down to folklore and shrouded in mystery with some theories being that the story of the Easter Bunny began in Germany - although in those early days it was the Easter Hare that would decide whether the children had been naughty or good at the start of the Easter celebration. Legend has it that the hare carried coloured eggs, sweets and gifts to give to the children. As time evolved the story of the Easter Hare developed into the Easter Bunny that we are more familiar with today.
And so to the Easter Egg Hunts that are now hugely popular and how their origins are also in Germany. Traditionally Easter re
presents new life and eggs are symbolic of the coming of Spring and therefore new life in many societies and cultures. In times past, the gift of an egg at Easter was actually given from the poorer in society to the ‘Lord of the Manor’. The Easter egg hunt is believed to have begun way back in the 16th century in a German church congregation where the men hid the eggs for the women and children to find. The tradition of the Easter egg hunt was even given a ‘ royal seal of approval’ as Queen Victoria and Prince Albert continued the tradition by hiding decorated eggs for their own family.
The popularity of ‘hunting’ eggs has grown hugely from not just having fun at home but with large scale Easter egg hunt events taking place in the grounds of places such as historic castles and traditional manor houses giving family fun with a fantastic reward of a basketful of chocolate eggs and sweets.
With a massive selection of Easter sweets and chocolate for all tastes, Easter is a very exciting and busy time in the confectionary world. So make sure that your shelves are full of the delicious Easter products ready for all those customers eagerly awaiting to fill their baskets (before the Easter Bunny does!)