Introduction - Last updated: 24/05/2018
Personal Information we collect
We collect personal information about you when you:
a) Place or manage an order;
b) Register or alter details for “my account” accounts;
c) Sign up for our newsletter and other marketing emails (in line with marketing below);
d) Enquire about or engage with us to receive helpdesk services (such as contacting our head office/ customer services department through the “Contact Us” form on our website or by calling our telephone line);
e) Post material to our website or social media page;
f) Participate in competitions or promotions;
g) And / or use our website and customer applications in any other way.
The personal information collected in the above manner may include the following about you (and others if their personal information is provided by you):
a) Full name;
b) Postal address;
c) Delivery address;
d) Email address;
e) Telephone number;
f) Payment details;
g) Machine identifiers (such as IP addresses);
h) Dispute resolution information;
i) Image date;
j) Behavioural data (tags and cookies – see Cookies and Tracking section below).
Personal information provided by third parties
We do not use any third parties to receive personal information.
How we use your information
We will collect personal information:
1 In order to take the necessary steps in preparation of, or to fulfil our obligations under, a supply of goods contract:
a) Orders and Payments – Provide communications about the order, products and services being provided to you (and others if their personal information is provided by you);
b) Orders and account update – send details of new, amended or cancelled orders or “my account” account details and changes – usually via email;
d) Website service communication – provide notifications of and changes to our website or to our services that may affect you, or your order;
e) Customer service communication – provide you with requested information or correspondence or a response from us to and enquiry made by you;
f) To provide assistance in completing bookings – send reminder emails to continue with an order which is in your “basket” on our website or mobile app but is not paid and completed.
2 with your consent:
a) Simplify payment process – use saved payment cards within your Appleton and Sons account so that, upon making future orders, you have the convenient option of selecting a previously saved card in order to pay. This information is only used / accessed when you use your saved card to pay for an order;
b) Marketing communications – create a profile about you for marketing purposes to tailor our communications to you.
c) Promotional offers – inform you about promotional others and other services that may be of interest (in line with the marketing communications above);
d) Maintain records indication your consent to status – to ensure we accurately reflect your wishes when communicating to you.
3 in our legitimate* interest to improve our services:
a) Website customisation – to customise our website and its content to your particular preferences in accordance with the Cookies and Tracking section below;
b) Customer support – monitor calls and help train staff in relation to our customer support helpdesk function;
c) Product and service improvement – to improve our products and services;
d) Service analysis – to conduct research, statistical analysis and behavioural analysis. This may include providing aggregate statistical information relating to customers, sales, traffic patterns and related site information to reputable third parties.
4 in our legitimate* interest to protect against fraud
a) Website improvement and fraud prevention – improve our website, prevent or detect fraud or abuses of our websites and enable third parties to carry out technical, logistical or other functions on our behalf;
b) Security – carry out security checks when allowing you to access our services and to block fraudulent or suspected fraudulent activity.
5 in order to meet our legal obligations:
a) Taxation – ensure we meet our tax and other regulatory obligations.
*any reliance on legitimate interest shall not prejudice your interest or fundamental rights and freedoms.
We may periodically send promotional material to you about new products, special offers or other information which we think you may find interesting based on the profile we have created about you to the email addresses and phone numbers you have provided.
If these are similar to products and services previously supplied by us to you, we will assume, under our legitimate interest to promote similar goods or services, that you are willing to receive this information unless you tell us otherwise. Please note we do not wish to send you information that you do not want to receive, and you can opt out at any time (please see “The right to ask us to stop contacting you with direct marketing” below for further information).
We will always ask your permission before sending you email marketing information. We do this by asking for your positive confirmation (e.g. by providing a tick or inserting your contact details in the relevant boxes) indicating that you wish to receive marketing and you can opt out at any time. This ensures you only receive information that you have given us permission to send and are willing to receive.
We may use your information to create a profile about you in order to tailor, by automated means, our communication and marketing to you. You can object to such profiling, please see “The right to object to automated decision making / profiling” below.
From time to time, we may also use your information to contact you for research purposes and / or to ask about your experience using our services as part of a continual programme of customer service improvement. We may contact you by email, telephone, text, social media or mail. We may also use the information to customise the website according to your interests.
How long we will keep your personal information
We retain your information for a range of purposes which determine the period of time for which we need to keep such information. For example (list is not exclusive):
For the purposes of marketing
1 year from the point of last contact with you, this may include use of our website, orders and communications with you
For the compliance with legal obligations arising from contracts entered with you, for example tax regulations
For the compliance with legal obligations arising from contracts entered with you, for example tax regulations
We will remove your data from our systems at the end of the applicable data retention periods, unless we are required by current or future law to retain your personal information for a longer period.
Our approach to information safety
To protect your information, Appleton and Sons has policies and procedures in place to make sure that only authorised personnel can access the information, that information is handled and stored in a secure and sensible manner and all systems that can access the information have proportionate and reasonable security measures in place. To achieve this, employees, contractors, sub-contractors and third party suppliers have a contract, with defined roles and responsibilities.
While we take commercially reasonable measures to ensure the safety and security of your data, due to the inherent risks with the internet, we are unable to warranty the absolute security of your data when using our services.
Transfers of your information out of the EEA
We will not transfer any of your personal information outside of the EEA.
In order to process any of the requests listed below, we may need to verify your identity for your security. In such cases your response will be necessary for you to exercise this right,
The right to access information we hold about you
At any point you can contact us to request details cornering information we hold about you, why we have that information, who has access to the information and where we got the information. In most cases you may be entitled to copies of the information we hold concerning you. Once we have received your request we will respond within 30 days.
The right to correct and update the information we hold about you
If the data we hold about you is out of date, incomplete or incorrect, you can inform us and we will ensure that it is updated.
The right to have your information erased
If you feel that we should no longer be using your data or that we are illegally using your data, you can request that we erase the data we hold. When we have received your request, we will confirm whether the data has been deleted or tell you the reason why it cannot be deleted.
The right to object to processing of your data
You have the right to request that Appleton and Sons stops processing your data. Upon receiving the request, we will contact you to tell you if we are able to comply or if we have legitimate grounds to continue. If data is no longer processed, we may continue to hold your data to comply with your other rights.
The right to ask us to stop contacting you with direct marketing
You have the right to request that we stop contacting you with direct marketing. On promotional emails we provide and unsubscribe link at the bottom of the email which will unsubscribe you from that service. You can also unsubscribe by updating your profile preference centre or via “my account” account on the Appleton and Sons website. If you wish to opt out with respect to more than one email address, you must complete a separate request for each email address.
Please note it is not possible to opt out of receiving communications from us which relates to you orders or customer satisfaction surveys sent as part of the goods ordered.
The Right to data portability
You have the right to request that we transfer your data to another controller. Once we have received your request, we will comply where it is feasible to do so.
The right to object to automated decision making /profiling
You have the right to request that we stop profiling you in relation to our direct marketing practice. You can inform us and we will deal with your request accordingly.
The right to complain
Sharing your information
The information and data we collect is important for Appleton and Sons and we understand that you care about the use and storage of your personal information we value trust in allowing us to do this. We would not want to share this with anyone else unless we have your express consent, we will never disclose, rent, trade or sell your personal information to any third parties for their marketing purposes.
We may also provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third parties in order to better understand our services, website and overall customer satisfaction which may include personally identifying information.
Description of Cookies
These cookies give us critical information about various pages on the websites and how our users interact with them. We use this information to improve the performance of our website and the information presented to users.
Appleton and Sons
A Set of cookies designed to deliver a smooth order journey for you. We use these cookies to remember items you have put in your basket, so you don’t have to enter information more than once. We also use these cookies to identify areas of improvement in the browsing experience.
How to reject and delete cookies
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
If you have any queries about this policy, need further information or wish to lodge a complaint you can use the details below to contact us
Data Proctection Office
Appleton and Sons Ltd
17 Towcester Road
We may change this policy from time to time. You should check this policy occasionally to ensure that you are aware of the most recent version that will apply each time you access the website.