Did you know the average Brit eats over 7 kg of chocolate a year, and much of it is Cadbury?
From its first creamy Dairy Milk bar in 1905 to today’s quirky Oreo and Marvellous Creations twists, Cadbury has quietly shaped our cravings for more than a century.
So what keeps this purple-wrapped icon sitting atop supermarket shelves and our hearts? Let’s unwrap the secret behind Britain’s enduring love affair with Cadbury.
When was Cadbury founded?
Cadbury’s was founded in 1824, when Birmingham local John Cadbury opened a small shop that specialised in selling cocoa and drinking chocolate. However, it wouldn’t be until 1905 that the Cadbury we all know and love today officially began its journey.
So, what makes 1905 so special? Well, it was when the legendary Dairy Milk chocolate bar was invented. Known for its rich taste and creamy texture, Dairy Milk quickly became a go-to treat, and over 100 years later, it still is.
Between 1915 and 1923, the company introduced two new creations: Milk Tray and Cadbury Flakes, which remain popular today.
Throughout the years, the company continued to create delicious chocolates, including Creme Eggs, Roses, and many more.
While some of its chocolates are no longer available, they have been replaced with modern versions to meet consumer demand.
Why is Cadbury chocolate still the UK’s favourite treat?
There are many reasons for Cadbury’s enduring popularity, including quality, nostalgia, and affordability. Plus, there’s something for everyone. Whether your customers are adults, children, or seniors, they’ll all have a favourite Cadbury’s chocolate bar.
Quality
Cadbury chocolate is made with fresh milk and sustainably sourced cocoa, which gives it the unique taste we all know and love. Every single creation has a melt-in-your-mouth texture, and you can taste the high-quality ingredients.
Since 2012, Cadbury has also been part of the Cocoa Life programme, which supports ethical farming practices and fair trade.
Nostalgia
While people in the UK have plenty of chocolates to choose from, few are able to create nostalgic memories like Cadbury. Most people remember their first pack of Buttons, while others remember receiving a box of Milk Tray from a loved one.
Plus, Creme Eggs are now a symbol of Easter, while Roses chocolates are a must-have for Christmas. No matter how young or old someone is, they’ll remember Cadbury.
Affordability
Despite its nationwide popularity, Cadbury is still a highly affordable treat for anyone. Plus, if you’re a confectionery store owner, you can stock up on wholesale chocolate bars, bags, and other treats without worrying about expensive overheads.
Unlike many luxury chocolate brands, Cadbury maintains its accessibility, ensuring that everyone can enjoy the numerous treats available.
Combining tradition with innovation
While Cadbury is still a British tradition, there are plenty of delicious innovations that show its ability to align with growing trends.
For example, collaborations with Oreo led to a whole new wave of chocolate treats, while Marvellous Creations added unique ingredients to traditional Dairy Milk bars.
The brand also stays active on social media, combining nostalgia with humour and interactive content to keep customers engaged.
The best Cadbury treats to stock up on
When you’re looking for Cadbury chocolates for your confectionery store or an event, Appleton’s has everything you need. Our extensive collection features classic and modern chocolates at low prices.
Here are some of the best treats to buy:
- Dairy Milk: Sometimes the classics are best, and offering traditional Dairy Milk bars ensures your customers are happy. Stock up on traditional Dairy Milk or discover new and popular flavours, including Dairy Milk Biscoff and Oreo bars.
- Flake & Twirl Bars: Fans of traditional chocolate will love Flakes, while Twirls feature the same texture with a layer of chocolate on the outside. Both are massive sellers and continue to be a must-have for any confectionery store.
- Children’s Chocolate: Children love all forms of chocolate, but customers often want to moderate their intake. Both Fudge and Freddo bars are perfect for this. Fudges are a bite-sized treat that have a creamy centre, while Freddo bars come in a fun frog shape.
- Easter Treats: When Easter finally comes around, people everywhere stock up on two Cadbury treats. Yes, we’re talking about Mini Eggs and Creme Eggs. Mini Eggs have a crispy outer shell, while Creme Eggs are renowned for their fondant centre.
- Gifts: Nothing quite shows you care like gifting a box of Cadbury chocolates, and there are plenty to choose between. Milk Tray is the company’s flagship product, but Roses also became a popular item. In recent years, Heroes have grown in popularity thanks to their fun size.
It’s also important to remember that Cadbury’s treats extend far beyond chocolate. We’re talking ice cream, cakes, biscuits, and hot chocolate.
Not only does this ensure that customers can enjoy the unique taste in a range of formats, but it also means that suitable Cadbury products are available throughout the year.
The bottom line
Despite the brand’s age, it still reigns supreme in the UK—and further afield. Australia, South Africa, and India are also major stockists of the chocolate, highlighting its universal appeal.
Plus, each country has its own unique creations that give fans something new to explore.
The UK’s sweet tooth means that new brands of chocolate will emerge continuously, but it’s clear that Cadbury will always reign supreme, even over Nestle and Mars. Stocking up on Cadbury chocolate will keep your customers happy and boost your profits.
Buy wholesale Cadbury chocolate from Appleton Sweets
Appleton Sweets is your go-to confectionery wholesaler. We stock a range of traditional and modern Cadbury creations at great prices. When you shop with us, you can save money and take advantage of reliable UK delivery.
We also have no minimum order amounts, but if you spend £500, we’ll ship your chocolate for free. Shop today and enjoy our convenient service. If you need any support or have questions, please contact our dedicated customer service team.