Buying American candy wholesale lets your confectionery store cater to UK customers while standing out from competitors.
The country that gave us Hollywood and the concept of fast food is also one of the world’s largest confectionery producers.
At Appleton Sweets, we specialise in providing wholesale confectionery for physical and online stores of all sizes. In this post, we’ll explore the most popular imported sweets for UK customers.
Let’s get straight to it.
US Chocolate
It’s no secret that the UK has some of the best chocolate brands around, including Cadbury, Nestle, and Galaxy, but the US isn’t short of deliciously creamy treats either. We’ll start with the most obvious: Hershey’s.
Think of Hershey’s as America’s equivalent to Cadbury. First created in 1900, Hershey’s has become a classic staple in the US, with plenty of loyal fans in the UK too.
From the traditional Milk Chocolate bar to Cookies N Chocolate and the ever-popular Cookies N Creme, stocking Hershey’s bars guarantees sales.
But that’s not all the US has to offer in terms of chocolate bars:
Reese’s
Whoever decided to put peanut butter and chocolate together is a genius. Few flavour combinations are better, and Reese’s Peanut Butter Cups are globally popular.
Other excellent options from the company include Reese’s Pieces, Nutrageous Bars, and White Chocolate Peanut Butter Bars.
Other US Classic Chocolates
Most people will have heard of these chocolate bars thanks to movies and TV shows. Bestsellers include Baby Ruth Bars, Million Dollar Chocolate, and Vanilla KitKats.
Another great option is Milk Duds, which come in a theatre box and are synonymous with US culture.
US Hard Candy
While the UK is known for traditional boiled sweets, the US has hard candy, which is similar in production process and texture. However, you’ll notice that US hard candy has more modern flavours than traditional British sweets.
You’ll find Airheads, Ice Breakers, and Warhead Extreme Sour Sweets, but Nerds continue to dominate the US market.
Nerds
Traditional Nerds sweets have always been popular in the UK. You might remember choosing between Nerds and Dweebs in the 90s. Although the latter was discontinued, Nerds sweets remain one of the most popular confectionery imports.
Each box combines different flavours of small crunchy sweets, including Grape and Strawberry, Watermelon and Strawberry, and Rainbow Nerds.
Chewy Sweets
Who doesn’t love a chewy sweet? They last longer, suit children of all ages, and come in a range of flavours. For example, with their theatre box design, Mike and Ike sweets are ideal for sharing.
Our website offers many options, including classics like Original Fruits, Berry Blast, and Ice Cream Truck.
You’ll also find unique flavours, including Cotton Candy, Thrill Ride, and Root Beer Float.
Airheads Gum
Chewing gum is a staple in the UK, with brands like Wrigley’s dominating supermarket shelves. But if you’re looking for something more unique, Airheads Gum is known for its flavours.
Choose between Blue Raspberry for that traditional Slush Puppie flavour, or Watermelon for a refreshing blast.
Taffy
Similar in texture to Chewits, Taffy is a US classic. Its chewy texture and flavours make it a seaside treat in America.
We stock a selection of Taffy Town sweets including Glazed Doughnut, Peanut Butter & Jelly, Root Beer Float, S’Mores, and Strawberry Cheesecake.
If you’re looking for niche products that your customers will love, Taffy Town won’t disappoint.
Soft Candy
So, we’ve covered hard candy, chocolate and chewy sweets; now it’s time to look at soft candy. Many confectionery stores consider gummy and foam sweets to be staples, as they’re safer than hard candy options and always sell well.
Here are the most popular soft candy options available:
Harry Potter
Harry Potter might have originated in the UK, but the US fully embraced it - especially recreating the franchise’s confectionery.
From Bertie Botts Every Flavour Beans to Butterbeer Jelly Beans and Jelly Slugs, these sweets will always deliver nostalgia.
Jelly Belly
Jelly Belly is globally popular, with pretty much every flavour you can imagine. Stocking up on wholesale bags is ideal, as it lets your customers create their own jelly bean pick-and-mix jars.
Some of the best flavours include Buttered Popcorn, Bubblegum, Coconut, Toasted Marshmallow, and Sour Jelly Beans.
Nerds
The Nerds range of sweets continues to expand, with the brand now offering softer options. Nerds Gummy Clusters feature the same popular flavours in a gummy format. Or, if you’re looking for something different, take a look at the unique Big Chewy Nerd sweets.
Soda and Treats
Technically, soda isn’t confectionery. But if you’re creating a US collection of sweets for your customers, drinks can serve as upsells. The US is known for its wide collection of soft drinks that include Root Beer and twists on classic Coke and Dr Pepper drinks.
Another popular US treat is Marshmallow Fluff, which comes in a large jar and works well with desserts, cookies, and even sandwiches.
Discover Our American Candy Wholesale Options
Whether you want to add a few new items to your product range or create a dedicated US confectionery section for your customers, the sweets we mentioned will always sell.
American candy can be expensive due to import costs, but Appleton’s aims to make high-quality confectionery affordable for businesses of all sizes.
When you shop with us, you won’t need to worry about any minimum order amounts, and we offer free UK delivery on orders over £500.
Need some advice? We’re here to help. Just get in touch with your questions.