Sweet jars are one of our most popular products for confectionery store owners and individual customers with a sweet tooth. They’re packed with delicious sweets and chocolates, including retro hard-boiled and modern creations.
But what happens when those jars are empty? Sure, you can place them in your recycling bin, but there are plenty of creative ways to use the jars for gifting and events.
So, stay tuned as we reveal some fun ideas in this post.
Offer personalised gifts
As a confectionery store owner, you’ll know that the competition is fierce. With more people deciding to set up online businesses and a thriving side hustle culture, your survival depends on your ability to give customers a unique experience.
So, why not use those empty sweet jars to create personalised gifts? Instead of traditional pick and mix bags, your customers can fill up a jar with the recipient's favourite sweets and add a personalised name tag and message.
Popular mixes include:
- Retro Gifts: Older adults love reliving their youth through traditional boiled sweets like Pear Drop Pips, Aniseed Humbugs, Sherbet Lemons, Cough Candy, and many other favourites.
- Gummy Sweets: With their fruity flavours and soft consistency, gummy sweets are suitable for people of all ages. Your customers will have no problems filling these jars with a range of confectionery, including Cola Bottles, Gummy Rings, Foam Eggs, Milk Bottles, and Twin Cherries.
- Chocolate & Fudge Jars: Nothing quite beats the combination of chocolate and fudge - with toffees being very welcome extras. From Chocolate Covered Nuts to Chocolate Toffees and delicious Fudge, these gifts are ideal for special occasions.
- Dietary Mixes: There are so many sweets available for all consumers today. Your customers can create special jars full of Vegan, Sugar-Free or Halal sweets.
Meaningful wedding favours
Weddings aren’t just about sharing vows; they’re also a time to make lasting memories and celebrate with your loved ones. Wedding favours let guests know that you appreciate them joining you, and plenty of options are available.
However, sweets are always popular as everyone enjoys them, and you can make the wedding favours extra special by allowing your customers to create unique personalised jars.
For example, certain sweets are synonymous with weddings, including Love Hearts, Haribo Heart Throbs, and Sugared Almonds. However, your customers can also find sweets that align with the wedding’s colour scheme.
All they need to do is add personalised tags and stickers, then place them on each table.
Birthday Parties
In the 1990s, no child’s birthday party was complete without a party bag. These bags of treats usually contained plastic toys and a slice of cake - but today’s options are more sophisticated.
Sweets are a popular option for children’s party favours, as they’re affordable and don’t pose ethical issues. Instead of handing out individual gifts, just leave jars around the room and let children fill up a bag to take home with them.
Popular children’s sweets include:
Adult birthday parties
Adult birthday parties are also ideal for celebrating some nostalgic sweets, including Parma Violets, Flying Saucers, and many other creations.
Corporate events
Corporate events are the perfect time to build relationships with potential partners and improve employee retention rates. If you want to attract high-value customers, offering branded confectionery for corporate events is an excellent idea.
Companies will often pay more for personalised features, including adding logos to the jars and sweets that match their brand colours.
All you need is some empty sweet jars, and you can start marketing your confectionery to corporate clients.
Seasonal sweet jars
Many sweets are created for seasonal occasions, and offering pre-mixed jars to your customers can significantly increase your sales. Popular options include:
- Christmas Jars: Fill jars of all sizes with festive sweets, including Mini Candy Canes, Chocolate Coins, Candy Poles, and many other Christmas Sweets. All you need is a festive tag or ribbon, and the jars are good to go.
- Easter Jars: If there’s any time to indulge in confectionery, it’s Easter. From Mini Eggs to Foil Covered Eggs, we have a range of affordable wholesale Easter confectionery.
- Valentine’s Day Jars: The day of romance is the perfect opportunity to sell confectionery, and customers looking for unique gifts will love custom-made jars. Just stock up on Valentine’s Sweets and wait for the profits to roll in.
How to make your sweet jars a unique option for customers
When you’re creating and selling sweet jars as gifts or for events, it’s essential to remember that the small details make the biggest difference. So, here are some top tips to make your jars extra special:
- Select Quality Jars: Plastic jars are beneficial as more affordable options, but you can also stock up on glass jars for premium gifts.
- Personalised Ribbons: Using twine, ribbons, and other materials can add some life to the jar and ensure it sets the right tone. For example, a green and red ribbon is ideal for Christmas jars, while Valentine’s jars should have red elements.
- Offer Labels: Instead of offering plain labels and stickers, opt for calligraphy and chalkboard tags for a more personal touch.
- Size Matters: Not all customers will want to purchase large jars of sweets, so make sure you offer a range of sizes.
The bottom line
As you can see, sweet jars aren’t just containers; they’re versatile options that can diversify your confectionery store’s offering.
Whether you want to create seasonal jars or give your customers the opportunity to fill their own jars with delicious confectionery, Appleton’s has everything you need.
With low prices across our entire range of confectionery and supplies, and no minimum order amount, our products are accessible to anyone.
If you require any advice, please contact our experts today.