Flumps marshmallows are one of those sweets that never goes out of style. Known for their delicious flavour and unique texture, Flumps are favourites among adults and children alike.
Sure, new confectionery products are becoming available all the time, but Flumps continue to stand the test of time and be go-to options for parties, sweet shops, and parents.
What Are Flumps Marshmallows?
Flumps are soft, marshmallow ropes that combine different layers of marshmallows, twisted together into a single stick. They’re instantly noticed in confectionery stores, thanks to their pastel colours and bold packaging.
With a sweet vanilla flavour, Flumps are popular among people of all ages. Plus, they’re individually wrapped, which is beneficial for party bags and confectionery stores.
The History of Flumps
Barratt introduced Flumps in the 1980s and quickly became a best-seller. Despite the Barratt company being known for Sherbet Fountains, Dip Dabs, and Wham Bars, Flumps offered a new experience.
With their subtle flavour and delicious texture, these marshmallow sweets quickly became fixtures in corner shops and are some of the UK’s most famous marshmallows.
Even four decades on, Flumps are extremely popular and accessible.
Why Are Flumps Still in Demand?
So, why have Flumps managed to stand the test of time when other retro confectionery options have faded into obscurity? Well, there are many reasons - but the most common are as follows:
Nostalgia
Flumps are the perfect way to relive childhood memories. From visiting Woolworth’s pick and mix counter to children’s birthday parties that always seemed to have marshmallows, it’s a great way to go back to a simpler time.
Many confectionery purchases are influenced by nostalgia, and Flumps are one of the most recognisable sweets.
Aesthetic Appeal
Standard pink-and-white marshmallows are popular, but Flumps are known for their unique pastel colours and designs. The twisted rope shape instantly stands out, while the pastel tones attract attention.
Whether you’re selling sweets online, in a physical store, or creating unique sweet hampers, Flumps effortlessly stand out.
Accessibility
Perhaps the biggest reason for the popularity of Flumps is their accessibility. While some confectionery options are only suitable for older children or adults, these soft marshmallows are ideal for people of all ages.
Parents can give them to young children without worrying, and seniors can enjoy them. When compared to hard-boiled or gummy sweets, Flumps are soft enough for the whole family to enjoy them.
They’re Affordable
Flumps are one of the most affordable confectionery options, making them great for consumers with a sweet tooth.
Considering that most stores sell them for 50p, these marshmallows are cheap enough for an impulse buy.
Why Confectionery Stores Should Sell Flumps
Whether you’re an online or physical store, you’ll know the importance of choosing the right confectionery options. Flumps are a wise investment for these reasons:
Profitability
When you buy wholesale Flumps from us, you’ll spend just £12.49, so if you sell them for 50p each, you’re more than doubling your profitability. You can also encourage impulse purchases by placing Flumps in the right location and offering them as add-ons.
Popularity
Unlike some sweets that sell best in certain seasons or holidays, Flumps are popular throughout the year, so you can stock up in advance.
While traditional marshmallows are also popular, there’s something unique about Flumps. It’s not just their shape or colour; it’s the texture and flavour. Flumps are softer than a lot of marshmallows, and they have a delicious vanilla flavour.
Creativity
Every confectionery store knows that its success relies on being able to give customers something unique. Flumps are perfect for this, because they’re versatile for party bags, pick and mix stands, and sweet cones.
For example, you could create a pre-made sweets cone that’s suitable for young children, or take bespoke orders for weddings and other events.
The Bottom Line
In a world where we’re constantly seeing new sweets being introduced, Flumps continue to be top sellers - and that won’t change any time soon.
From their affordability to the soft, fluffy texture and delicious taste, stocking up on Flumps is a wise decision for any confectionery store.
Plus, you can save a lot of money when you shop with Appleton Sweets. Aside from having no minimum order amounts, we also offer free UK delivery on orders over £500.
Unsure if Flumps are right for you? We offer a range of alternatives, including Kingsway Assorted Mallows, Haribo Chamallows, and Large Mallow Twist Cables.