No celebration is complete without sweets. Whether it’s a wedding, birthday, or large corporate event, confectionery adds colour, nostalgia, and joy to every occasion. From elegant wedding favours to themed dessert tables, sweets are a simple way to delight guests of all ages.
When you buy wholesale confectionery, you can cater to every taste, match any theme, and save money in the process. At Appleton Sweets, we supply everything from traditional British favourites to novelty treats, all at low trade prices, with no minimum order and fast UK delivery.
In this guide, we’ll share how to choose the best sweets for your big day, from picking the right flavours and colours to matching your celebration’s style and season.
Why choose sweets for celebrations?
Sweets are universally popular and ideal for all kinds of celebrations. While the cake often takes front and centre stage during weddings, sweets are something that all guests can enjoy, including adults and young children.
Confectionery is also highly affordable, so you can stock up without worrying about extensive costs.
When you shop with a wholesaler like Appleton Sweets, you can benefit from low prices and a vast selection of wedding-themed sweets or options suitable for large parties.
Top tips for choosing the best confectionery for your celebration
When choosing confectionery for your event, you’ll need to think about the type of celebration you’re hosting and its theme.
With so many confectionery options to choose from, it’s important to select the right sweets. Here are some top tips:
Think about the theme
The first step is to consider your event’s colour scheme and theme. Each celebration has a unique style, and the sweets should match it. For example, you don’t want bold sweets at a toned-down event, just like chocolate creams don’t exactly scream “children’s party”.
So, factor in your event’s theme and style to ensure it’s the right decision. For example, traditional British weddings are all about pastel tones and elegant packaging, not bright colours or unique sweets.
Mix it up with textures and flavours
All of your guests will have different tastes, so it’s essential to consider which sweets align with them. For example, while some prefer gummy and foam sweets, others are fans of traditional boiled sweets.
Then we have flavours. Older adults may enjoy distinctive flavours, while children usually prefer fruity flavours.
Factor in seasonal changes
As a wholesale confectionery supplier, we know the importance of seasonal changes. For example, if your event takes place in the summer, chocolate isn’t among the best wedding dessert table ideas - especially if the wedding is outside.
Choosing gummy sweets, sherbet confectionery, and boiled sweets is best for events in the spring and summer, while winter gives you a wider selection of confectionery.
Presentation
Presentation makes a massive difference to your celebration. From offering personalised sweets as wedding favours to creating bold displays that are irresistible for guests, you can elevate simple sweets by making them more creative.
Even small touches like adding a ribbon or branded wrappers can be beneficial - especially for weddings and corporate events.
Remember dietary requirements
It’s also essential to remember that guests will have different dietary requirements. For example, traditional gummy sweets often aren’t suitable for plant-based diets, but we have a range of vegan confectionery available.
You should also choose Halal sweets and sugar-free options for diabetics or those trying to lose weight.
Consider quantities
Sweets are incredibly popular, so it’s essential to consider how many you’ll need. For example, stocking up on too few means that you’ll risk running out.
However, overloading your cart with sweets means your cupboards will be full for a long time (although this isn’t necessarily bad). Confectionery usually has a long shelf life, so you can enjoy it long after the event.
Choose your wholesale confectionery supplier wisely
There are many wholesale confectionery providers available, but the right one for you depends on your needs and budget. While many only offer bulk wedding candy and sweets for other events to businesses, Appleton’s is accessible to anyone.
With no minimum order amounts and a massive selection of wholesale confectionery, our experts ensure customers can enjoy delicious sweets without worrying about costs. Plus, you can also benefit from convenient UK delivery from reputable couriers.
The best wedding sweets
Whether you’re planning to offer wedding favours for your guests or are creating a lavish wedding dessert table, there are plenty of delicious sweets to choose from.
We recommend options like Sugared Almonds, Haribo Heart Throbs, and delicious chocolates. You’ll also find Love Hearts and lollipops.
Halloween sweets
Spooky season is a time when we can enjoy delicious sweets without feeling any guilt. From fun gummy sweets to weird and wonderful creations, you can choose between a range of fun sweets, including the incredibly gory Crazy Candy Zombie Brains and Brain Lickers.
With many parents choosing to host parties instead of traditional trick or treating, you can stock up on wholesale sweets and save money.
Summer events
Summer is the perfect time for any event, and you can find sweets for birthdays and big parties in all textures and flavours. From fluffy marshmallows to traditional seaside lollipops, it’s easy to set the right tone for any event.
When choosing summer sweets, remember to consider the type of event you’re hosting and which confectionery your guests will prefer. For example, Clotted Cream Fudge and Mallow Cone Bags are beneficial for picnics, while traditional pick and mix sweets suit large events.
Make your event memorable with the perfect sweets
Choosing the right confectionery will make a significant difference regardless of the type of event you're planning. Remember to think about the theme you’re going for while factoring in the time of year and your guests.
Appleton Sweets is here to ensure that you can benefit from low prices and lasting convenience. Please feel free to stock up today, and don’t hesitate to contact our customer service team if you need advice.