No matter the season, one thing never changes: people flock to sweets. From Easter egg hunts to Halloween hauls, stocking the right treats can make or break your holiday sales.
We’ve handpicked the show-stoppers for every major celebration, so you can fill your shelves with irresistible goodies that fly off the rack. Ready to see what your customers will crave next?
Let’s get straight to it.
Christmas Sweets
Christmas is all about giving and sharing - but it’s also the perfect time to indulge. From creamy chocolates to delicious confectionery, many people choose to stock up on treats during Christmas, making it one of the most important seasons for sweet shop owners.
When choosing the right Christmas sweets, it’s important to remember that everyone has different preferences. For example, parents will look for stocking fillers, but families will also fill up their chocolate collection.
The Best Christmas Sweets:
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Chocolates: Older adults love Beech’s Chocolates, which come in a range of flavours, including Turkish Delight and Ginger. Other popular chocolates include Eclairs and Whitakers Coffee Creams.
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Jelly Beans: Who doesn’t like some jelly beans? We’ve got a massive selection available, including Jelly Bean Factory Jars, Jelly Belly Boxes, and the fun-filled Bean Boozled game.
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Toffee: Another Christmas must-have is toffee; nobody does it like Walkers. Stock up on Walkers Toffee Slabs, which are available in Traditional and Nutty Brazil.
View Wholesale Christmas Sweets.
Valentine’s Day Sweets
Valentine's Day is all about romance, and nothing says “I Love You” like confectionery. But, the sweets you choose for the day of romance make a significant difference to your sales.
For example, heart-shaped sweets are the most popular options, as they symbolise what Valentine’s Day is all about.
The Best Valentine’s Day Sweets:
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Chocolates: Whitakers offers a variety of chocolates, but their Chocolate Hearts are ideal for Valentine’s Day. You can also stock up on Chocolate Heart Boxes, which make perfect gifts.
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Gummy Sweets: Love giving your customers the classics? You can’t go wrong with our Haribo Heart Throbs Tubs, or Vidal Triple 3D Hearts.
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Love Hearts: Whether your customers put them in cards or purchase large tubes, Love Hearts are an all-time classic Valentine’s Day gift.
View Wholesale Valentine’s Day Sweets.
Easter Sweets
Easter is synonymous with chocolate. In fact, it’s the time of year when we can eat as much of it as we like without feeling guilty. While the season is heavily focused on children, adults love it too, and stocking up on Easter sweets is a good idea.
When choosing Easter sweets, remember to factor in personal preferences. Some customers might be planning parties or Easter egg hunts, while others may prefer giving large eggs to their families.
The Best Easter Sweets:
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Chocolate Eggs: We stock traditional Kinnerton Foil Chocolate Eggs, which are ideal for hunts as they have protective wrappers. Or, how about the ever-popular Glisten Speckled Eggs, which are known for their crunchy outer shell?
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Sweets: Nothing quite says Easter like Fried Eggs. We have Vidal Giant and Bebeto Fried Eggs, which are Halal-friendly.
Summer Sweets
When the cold weather finally clears up, and the sun comes out, it’s time for ice lollies, cold drinks, and confectionery. Summer is the perfect time to restock your shelves and prepare for an influx of customers.
From stocking up on treats for events to filling party bags and keeping the family happy, customers are waiting for delicious sweets—and we’ve got everything you need.
The Best Summer Sweets:
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Lollipops: Remember those long days at the seaside? Well, you can recreate those memories for customers with our Candy Realms collection. From traditional Round Lollipops and Twist Lollies to Rainbow Dummies and Star Lollies, these colourful sweets are top sellers.
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Rock: Another summer classic is rock candy, but McAdams has put a unique twist on the sweets by offering modern and bold flavours. Your customers will love the Bubblegum, Candy Floss, Cookie Dough, and Raspberry Ripple flavours.
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Candy Floss: We also have a variety of delicious candy floss tubs available, including the ultra-popular Vimto Candy Floss and Sweetzone Candy Floss at great prices.
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Pick and Mix: Woolworths pick-and-mix counter is a childhood memory that lives on, and summer is the perfect time to remind your customers of those days. We offer a range of pick-and-mix sweets from huge brands, including Vidal Baby Dolphins and Dulce Plus Giant Cables.
Halloween Sweets
Spooky season is a great time to stock up on Halloween sweets, as customers need to prepare for trick-or-treaters. Whether you choose fan favourites or want to get creative with your confectionery, there’s a variety of options available.
Appleton’s offers low prices across our entire selection of wholesale Halloween sweets, giving each customer the best possible deals. All you need to do is choose between these spooky treats and fill up your cart.
The Best Halloween Sweets:
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Gummy Sweets: Ideal for both children and adults, gummy sweets come in a variety of delicious flavours. How about some Jelly Bones or Dracula Teeth? We also have delicious Jelly Worms, Jelly Dentures, and Psychedelic Mice.
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Sour Sweets: Halloween is also fun for teenagers and adults, and sour sweets are ideal treats. These sweets are incredibly strong and will test the taste buds of anyone who tries them. The Zed Candy Screamer Tubes and Hannah's Brain Lickers are perfect for Halloween parties or older trick-or-treaters.
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Chocolate: These retro chocolate sweets are also top sellers, including Hannah’s Giant Mice and Skull Crushers.
View Wholesale Halloween Sweets.
Final Thoughts
When you shop with Appleton’s you can look forward to low prices across our entire collection. We also have no minimum order amounts, which means you can shop on your terms and avoid blowing your budget.
Plus, if you need any advice or aren’t sure which confectionery to buy, just contact our customer service team, and we’ll get back to you.