Brain Licker sweets, one of the most sour spray candies pocket money can buy, have one of those names that instantly appeals to kids, and savvy sweet shop owners know that they’re always going to fly off the shelves.
With their brightly coloured bottles, cartoon brains, and strong flavours, both young and older children love Brain Lickers.
But what makes this liquid candy so popular? Find out in this post as we reveal why Brain Lickers aren’t going out of style any time soon.
What Exactly Is a Brain Licker?
Brain Lickers are liquid candy sweets that come in different formats - but they all have one thing in common: you don’t chew or suck them, as the liquid coats your tongue.
Produced by Hannah’s Sweets, these addictive creations make a welcome change from traditional confectionery.
Let’s take a look at the types of Brain Licker sweets available.
Brain Licker Spray Candy
We’ll start with the obvious: Brain Licker Spray Candy. The name pretty much explains itself; you press the spray button, and it will release liquid candy into your mouth.
Available in a variety of flavours including Apple, Blue Raspberry, and Strawberry, each spray will make the taste buds tingle thanks to the sour flavours.
The company also released the Spray n Fizz collection, which combines the traditional liquid candy with a sherbet kick.
Traditional Brain Lickers
Traditional Brain Lickers come in a vibrant plastic bottle that's filled with liquid candy. Each bottle has a roller tube that looks like a mini roll-on deodorant, enabling you to lick it and coat your tongue with the candy.
Again, the sour flavours are what make Brain Lickers so popular, because they let kids test their taste bud limits. We offer wholesale Brain Lickers in Blue Raspberry & Sour Strawberry, and Sour Apple & Black Cherry packs.
Brain Licker Drops and Squeeze Tubes
For older children who love sour flavours, Brain Licker Squeeze Tubes are a great option. Instead of getting a small amount of flavour from the sprays or lickers, they can squeeze as much as they like into their mouth and enjoy intensely fruity flavours.
Last but not least, we have Sour Drops, which are perfect for kids who can’t get enough of a sour hit. Each tube delivers a massive flavour explosion and comes in the brand’s most popular flavours.
Why Are Brain Lickers So Popular?
Brain Lickers are popular due to their flavours, novelty factor, and pricing. So, if you’re a confectionery store owner, investing in them is sure to offer plenty of sales and profitability.
Sour Flavours
Just like some adults can’t resist ordering the hottest curry or trying tongue-numbing chillis, kids love to compete and test their tolerance with sour sweets.
Research also shows that children are actually more tolerant of sour flavours than adults, which explains why children love Brain Lickers (NIH).
Novelty
Brain Lickers are also longer-lasting sweets, because the roller ball, spray, or squeeze format means that they can last for ages.
The bright packaging and cartoon elements also make them instantly stand out on any sweet display.
Pocket Money Pricing
Sweets are designed to be affordable, but Brain Lickers offer a lot of bang for your buck. Children can enjoy spending their pocket money without feeling like the sweets they’ve just bought have disappeared.
Plus, the sweets are affordable enough for parents to purchase for parties, events, and Halloween candy.
Social Media
Social media also plays a role in the popularity of sweets like Brain Lickers, thanks to platforms like TikTok and Instagram. Influencers frequently post challenges, and older kids naturally want to join in the fun.
With Brain Lickers delivering that distinctively sour kick, they’re not just another passing trend.
Final Thoughts
If you’re familiar with the confectionery industry, you’ll know that some sweets come and go, while others are enduringly popular. Brain Lickers fall into the latter category, and that’s highly unlikely to change in the future.
Stocking up on these sweets doesn’t just guarantee sales; it also ensures that you keep your younger customers happy - and that’s where the profits are.
If you’d like to stock up on Brain Lickers, Appleton Sweets offers huge savings across the entire collection. We’re also one of the UK’s most accessible wholesalers with no minimum order amounts.
Please contact us today if you have any questions.