Squashies Sweets might be relatively new in the Swizzels collection, but they quickly became a fan favourite. Released in 2012, the sweets were created to replicate flavours from the brand’s collection, but in a soft and squishy form (hence the name).
Whether you’re a confectionery store owner, stocking up for an event, or just love sampling a range of sweets, Squashies are one investment that won’t let you down.
We’ll reveal what they are, why they’re a must-have for stores and parties, and how to buy Squashies in bulk in this guide.
What Are Squashies?
Squashies are foam gummy sweets produced by the UK-renowned Swizzels company. It’s the brand that made Love Hearts, Drumsticks, Refreshers Bars, and other fan favourites, so you can rest assured that Squashies retain the same quality.
Despite making a range of sweets, Swizzels has never really been known for gummy and foam creations.
We’ve had lollies, chewy sweets, the unique textures of Love Hearts and Double Lollies, but Squashes meant that Swizzels could finally compete with the likes of Haribo.
These sweets have a unique texture that combines the softness of marshmallows with the pillowy texture of foam sweets. But they still have that characteristic chewiness that people instantly associate with Swizzels.
The Best Squashies Flavours
There are plenty of traditional Squashies flavours available, along with some newer flavours that showcase the company’s creativity. Let’s take a look at our collection.
Original Drumstick Squashies
Most people are familiar with the Original Drumstick lollies, which have a classic milk and raspberry flavour.
These were always a must-have for party bags and events, but Swizzels created the Original Drumstick Squashies to replicate the fan-favourite. Same flavours, but none of the chewiness.
Other Drumstick Squashies
Due to the popularity of Drumstick lollies, Swizzels expanded the range into new creations. You’ll find other Drumstick-themed Squashies flavours, including Rhubarb & Custard, Strawberry & Cream, Bubblegum, and Cherry Cola.
Fans of sour flavours will love the intensity of Sour Cherry and Apple Squashies, which come in traditional 120g bags or small snack bags.
Other Squashies Sweets
Squashies aren’t just about Drumsticks - they also tend to take centre stage. But one of the most popular creations from Swizzels is Love Heart Squashies.
Those disc-shaped sweets with their warm messages and melt-in-the-mouth texture instantly became a Valentine’s Day staple, but they’re now available in a soft foamy format. Don’t worry though, each Love Hearts Squashie features a message.
Or, if you’re looking for something more original, Sour Shooting Stars are compact, but they pack an instant punch, while the Tropical collection offers instant summer vibes.
Swizzels also releases limited edition Squashies based on seasonal demand. These include Halloween, Grinch, and Easter-themed sweets.
Why Squashies are Great for Parties
Squashies are excellent options for parties due to their versatility. But this versatility isn’t just about the flavours available, as it shows up in different ways. These include:
- Cones and Bags: Their soft texture means the sweets don’t crumble or shatter, making them ideal for creating sweet cones or putting them in party bags.
- Sweet Tables: Candy buffets and sweet tables are always popular at events - especially with children. These sweets will add colour to the display, and they’re also suitable for young children.
- Pick and Mix: Planning an event where people can make their own pick-and-mix bags? Adding Squashies is a great way to ensure everyone can enjoy the sweets on offer.
And, if you’re a confectionery store, you can create unique combinations of Squashies and sell them to customers.
For example, stock up on the Squashies Drumsticks sweets, grab some empty jars and bags, then sell combinations to customers.
Bulk Buying Tips
Catering an event or planning a personal function can be stressful, because there’s so much to think about. When you buy Squashies in bulk, you save money and can access wholesale prices.
Here’s how to simplify your bulk buying experience:
- Format: Squashies come in sharing bags, which are ideal for displays and party bags, or individual bags, which are great for giveaways.
- Dates: Always check the use-by date before you buy bulk Squashies. While foam sweets have a long shelf life, the quality decreases as they age.
- Plan Ahead: If you’re planning a seasonal event, remember to order the sweets in advance. Limited edition Squashies always fly off the shelves.
- Storage: Always keep Squashies in a cool and dry place, and reseal the bag properly. This ensures they remain fresh.
Shop Wholesale Squashies With Appleton Sweets
In terms of the entire Swizzels collection, Squashies are a relatively new addition - but no party or event would be complete without them. If you’re looking for high-quality Squashies, we have a huge collection of sweets available.
Each sweet we stock is checked for quality by our in-house experts, and we make our entire range accessible with no minimum order amounts.
Plus, when you spend £500, we’ll ship your order for free. So, stock up today, and please get in touch with us if you need support.