Established in 1945, Appleton Sweets has been wholesaling sweets for over 75 years. Along the way we’ve learned a thing or two about what our discerning customers want and what it takes to deliver the best possible customer experience so that you in turn can provide your customers with the latest and best sweets available.
We spend our time immersed in the latest sweet releases in order to stay on top of, and ahead of, emerging sweet trends.
So what are the latest trends in the FMCG (fast moving consumer goods) market and how do they translate to the products you might want to consider providing your customers.
What should you include in the perfect range of sweets that will guarantee to satisfy every sweet tooth, be bang on trend and deliver you some profit in the process?
Let’s take a look at some of the snack trends in the UK in 2020 first…
Snack trends 2020
Our mission at Appleton Sweets is to wholesale the UK’s favourite snacks and sweets, and in order to do that, we scour the ranges on offer to bring you the best sweets on the market. Finding new and different products can be tough in such a crowded and competitive market, but some of this year’s hottest snack trends include:
Protein based snacks
Plant based and vegan confectionery
Reduced plastic packaging
Low sugar and sugar free sweets
Foods that deliver gut health
Appleton Sweets supply leading retailers including independents and convenience stores and what has become apparent of late is that the nation is in need of a regular supply of top quality sweets now more than ever before.
Consumers want more than a bog standard can of pop, so why not offer yours something exciting like A&W Root Beer or Dr Pepper Dark Berry Soda, Kool Aid Pink Lemonade or Wizards Butterscotch Brew?
Quirky breakfast cereal
Sugar free chocolate
Consumers also don’t want just any old chocolate bar. Yes, Cadbury’s dairy milk may be the nation’s perennial favourite chocolate bar, but that doesn’t mean that’s the only chocolate bar you should be retailing. Why not consider stocking dairy free chocolate or sugar free chocolate such as Free'ist Dark Choc & Orange or Free'ist White Choc?
Unique gift hampers
Also, with people still social distancing, consumers are always on the lookout for unusual gifts to send to loved ones they can’t be with. So how about retailing some quirky and unique sweet gift hampers that they can grab and send? We have plenty to choose from such as Wonka Candy Large Gift Hamper, Mixed USA Candy Gift Hamper, or Reese’s Peanut Butter Gift Hamper, for example.
Satisfy consumer demand
By paying close attention to what consumers are demanding, you’re more likely to meet their requirement. And these requirements have a focus on products with a reduced sugar content, maximum flavour, but without compromising taste. All of which our 10 hottest new snacks and sweets (as listed below) have.
And if you’re worried that your customers won’t want to try something new and exciting such as Sour Patch Kids USA Cereal, then worry not. Consumers are always after the ‘wow’ factor - if you can give them an opportunity to try something new and different, if you can give them the chance to be an early adopter, to influence rather than follow the crowd, they’ll love you for it.
If you’re feeling nervous about retailing new sweet products, there’s mounting evidence that if you offer your consumers unusual products that are bang on trend - that are better for their health and better for the environment, alongside your regular offerings, it can actually improve your category sales. And isn’t that what it’s all about?
If you’re wondering what new products to stock in your sweet shop or retail in your convenience store, try these as a starter for 10.