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One of the best tools you can utilise for your business is buying wholesale. Not only can it save you a lot of money, but it can also enable you to build your business. But, what does wholesale mean? In this post, we’re going to reveal some tips on buying wholesale sweets. 

Swag bags - something that can really put a smile on the faces of delegates at a conference, at a networking event, seminars, conventions or even a street fair. 95% of those attendees will grab a swag bag and take it away with them.

If you’re looking to grow your sweet shop or your confectionery business by offering your customers a great selection of sweets, then look no further than Appleton Sweets.

Appleton Sweets was founded in 1945 the same year as the end of the Second World War and the business began in a small shop as a grocery business before eventually becoming the confectionary wholesaler we are today.

Easing of some of the lockdown measures in the UK has meant people will have more time to enjoy being outdoors. Also, some children will be heading back to school in the next few weeks. Picnics and packed lunches will be the order of the day.

If we get the summer we had a few years ago, it’s going to be an absolute cracker. So what can you do to maximise on the good weather? You could stock sweets in your sweet shop that are quintessentially summer sweets, for a start!

In the US the month of June is National Candy Month,  an initiative that has been running for some years by the National Confectionery Association to celebrate more than a century of candy production. 

American food is the stuff of legend. Yes, it may be incredibly popular and exceedingly tasty because almost everything made Stateside is packed to the rafters with fat and sugar. But when it’s enjoyed as a treat, there is no better way to put a little zing into your day or to add sparkle to your breakfast bowl. And when it comes to breakfast cereal, nothing beats American breakfast cereal.

Toffee may not be one of the truly elder statesmen of confectionery, but has a history which can be traced back deep into the 19th century, possibly slightly earlier. In America, the ‘English Toffee’ they devour is actually more of a buttercrunch.

If you’re wondering how to keep kids entertained this summer, take a run through these excellent children’s sweet games. Caveat - you don’t need to host a kid’s party to enjoy playing games with sweets, these games are just as fun with a few children as they are with as many as you can handle!

At Appleton Sweets we have an excellent stock of sweets that can ensure your customers have the choices they desire whatever their summer activity.

As we are all cautiously spending more time together, and getting outside to enjoy some sunshine, why not get involved with our summer bonanza.

Cool down with an iced drink.